Full Service Digital Marketing Agency
Build. Market. DOMINATE.
The Gold Standard of Construction Marketing Since 2011
5 Star Reviews & 15 Years In Business
INDUSTRIAL & CONSTRUCTION MARKETING EXPERTISE
WE TURN YOUR WEBSITE INTO YOUR COMMAND CENTER. GENERATING LEADS & SALES THAT MATTER MOST TO YOU FOR YOUR INDUSTRY
MARKETERS THAT UNDERSTAND COMPLICATED BUSINESS OFFERINGS
Complex businesses require marketers who’ve been in the trenches. Not just behind a screen.
YOU’VE COME TO THE RIGHT PLACE !
AMPP Community Hub Member
We run on EOS & Are Implementors
NCCER Number: 40226225
Founding Member
15 Years in Business & 5 Star Reviews Rating
MEET LALENA “LILY” KOTASEK
FOUNDER & FRACTIONAL CMO
Our Clients get a PARTNER, not a vendor.
4x business owner, not just a marketer. 2x construction business owner (2nd generation) and real estate investor. That perspective gives you an edge—I understand profit margins, P&L, hiring pains, and sales cycles—so my marketing advice aligns with real business goals. My team will look at your company from a holistic level.
IT Director with Technical Integrations Experience (Wholesale Distribution & Manufacturing)
Three decades of traditional marketing experience.
15 years of digital marketing expertise.
Prior VP Marketing at United Van Lines.
Expert level marketing executive with a proven track record in driving brand growth, digital strategy, and demand generation.
As Founder of Collaborative Concepts Marketing, I lead the charge in delivering high-impact marketing solutions that connect businesses to powerful outcomes through data-driven campaigns and strategic brand development.
Marketing experience spanning agency and in-house roles, I have spearheaded initiatives that have fueled scalable growth, increased client retention, and built strong market positioning for companies across multiple industries.
My leadership style blends creativity with analytical precision, making me a trusted advisor in both the boardroom and the brainstorming room.
WORK EXAMPLES & SPECIALITIES | CHECK OUT OUR PORTFOLIO FOR MORE
B2B: NATIONWIDE MARKETING
ENGINEERING & INDUSTRIAL MANUFACTURING AUTOMATIONS| HOCKLEY, TX & HACKETT, AR
WEBSITE DESIGN & OPTIMIZATION | SEO = A+ | AEO | SOCIAL MEDIA | LEAD GENERATION | CASE STUDIES AND SALES COLLATERAL | VIDEO PRODUCTION
B2C & B2B: LOCAL & NATIONWIDE MARKETING
WEBSITE DESIGN & OPTIMIZATION | SEO = A+ | AEO | SOCIAL MEDIA | LEAD GENERATION | CASE STUDIES AND SALES COLLATERAL | GOOGLE ADS | VIDEO PRODUCTION
B2C: LOCAL SERVICES MARKETING
AUTO DETAILING & PAINT PROTECTION CENTER | CONROE, TX
WEBSITE DESIGN | SEO = A+ | AEO | GOOGLE LISTING CREATION
B2C: LOCAL SERVICES MARKETING
SALON & WELLNESS SPA | LAKE JACKSON, TX
WEBSITE OPTIMIZATION | SEO = A+ | AEO | SOCIAL MEDIA | LEAD GENERATION | GOOGLE ADS
TESTIMONIALS & REVIEWS
“Lily and her team were instrumental in helping us market the largest contract in our 40-year company history. Their deep understanding of engineering—and their ability to clearly communicate our services—elevated both our marketing materials and social media presence.”
- K. Johnson, J+H Automation Solutions
“Lalena joined our company several months ago as Fractional CMO. During that time we have seen our sales grow significantly. She has been very instrumental in the development of customer relations and marketing.
She is an important asset to our company and I would highly recommend her.”
— M. Ward, Controller, Homes & Holdings
“Lalena is a wonderful person both personally and professionally. She was a driven and motivated CMO, Directing our Marketing and Sales. She helped with an eye popping 7M in business her first year with us as a startup certified industrial housing builder!! She would be an ultimate catch for any company that would have her direct their Marketing and Sales department. She will definitely get the job done. I appreciated her focus and her ability to turn a start up to millions in sales first year. She definitely has the gift!.”
— C. Knitter, Design Manager, Homes & Holdings
Lily it was wonderful speaking with you today and WOW!!! the website you have created for GAC (Golfers Against Cancer) is absolutely bloody brilliant. - J. Granich, President
“I met Lily (Lalena) while we worked for a start up manufacturing company. While we did not work in the same department, I regularly witnessed her leadership qualities and how well she was able to communicate with people. She was clearly very knowledgeable not only Sales, but business as a whole. She is a true professional and someone I enjoyed working with.”
— B. Thomas, Homes & Holdings
“You are the best Lalena.” (eCommerce Client Experiencing 46% Increase in Revenue)
— J. Cisneros, Outlaw Leather, Welding Supply Distributor
“Looks terrific! Thanks so much for your expertise and assistance.”
-S. Todd, Taurus Industrial Group
“Lalena knows the powersports and manufacturing industry. She helped drive our new product launch on our ecommerce website to the global level.”
— K. Gilham, Founder, Lectron Fuel Systems
“I have worked with Lalena for several years. She is a dynamic and hardworking individual and is a knowledgeable expert in the area of (logistics & warehousing) relocation. Lalena is a great team player always looking out for what’s best for the organization. She has great sales and marketing skills. Lalena is a talented, hardworking, and warm individual who is a pleasure to collaborate and work with.”
— R. Beatty, VP, United Van Lines
INDUSTRIAL SECTOR & CONSTRUCTION SERVICES MARKETING EXPERTISE
WE TURN YOUR WEBSITE INTO YOUR COMMAND CENTER. GENERATING LEADS & SALES THAT MATTER MOST TO YOU FOR YOUR INDUSTRY
MARKETERS THAT UNDERSTAND COMPLICATED BUSINESS OFFERINGS
Complex businesses require marketers who’ve been in the trenches. Not just behind a screen.
YOU’VE COME TO THE RIGHT PLACE !
NCCER Number: 40226225
AMPP Community Hub Member
We run on EOS & Are Implementors
Founding Member
Local Services Marketing