Lalena “Lily” Kotasek, Founder & CEO

Fractional CMO

Meet Joseph – Our Senior Media Manager & Drone-ologist
Joseph is the creative eye behind many of our most stunning visuals. With a background in design, home sales, and healthcare marketing, he knows how to tell a story that connects. Whether he’s flying a drone for jaw-dropping aerial shots or producing polished media campaigns, Joseph blends creativity and strategy to make our clients shine.

"My story really starts with curiosity and hard work. I grew up in 4H on my family’s ranch and around my dad’s construction business in the mountains outside San Diego, which taught me early on what it means to roll up your sleeves and get things done.

That foundation really shaped how I approach business today — with grit, creativity, and a focus on real results. I actually became an entrepreneur at 19 and went on to co-found a couple construction companies in Colorado while also working as a fix-and-flip real estate investor. That hands-on experience in traditional business and marketing gave me a deep understanding of how every dollar and every decision matters.

My journey into digital marketing began almost by accident — during a conversation with a general manager in Colorado Springs that led me to Schwan’s Foods, right at the start of Amazon’s rise. He asked me to be a part of the eCommerce initiative for this 60 year old nationwide home food delivery service company. I was hooked.

I loved the mix of strategy, data, and storytelling that comes with digital marketing and e-commerce.

Over the years, I’ve held leadership roles like VP of Marketing for United Van Lines, Director of E-Commerce Marketing and IT for an electrical supply distributor, and most recently, Head of E-Commerce Marketing and Sales as a Fractional CMO for an industrial housing builder in Dallas.

After spending more than two decades in traditional sales and marketing — across industries from construction, transportation and logistics, to industrial and manufacturing, to service and retail — I founded Collaborative Concepts Marketing to bring that experience to businesses that need both strategy and digital execution.

When you partner with Collaborative Concepts, you’re getting proven strategies backed by years of hands-on experience — not just from the digital side, but from someone who’s been in the trenches as a business owner, too.

Today, my focus is on helping brands grow through data-driven campaigns, strong storytelling, and smart strategy.

I’m passionate about building high-performing teams, elevating brand narratives, and creating marketing ecosystems that actually convert.

I’m also a big advocate for women in leadership and love sharing my experiences at business events and marketing roundtables. And after years of traveling the country for work, I’m proud to call Texas home — where you’ll usually find me on Lake Conroe with my family when I’m not helping clients." ~ Lily