FRACTIONAL CMO SERVICES

Fractional CMO Services

Unlock executive-level marketing strategy without the full-time cost. Hire a proven Fractional Chief Marketing Officer for your business growth. Based in Montgomery, TX and partnering with clients nationwide.

Collaborative Concepts Marketing Marketing Strategies Montgomery Texas Lalena Kotasek CEO

About Our Founder & CEO | Fractional CMO

“4x business owner, not just a marketer. That perspective gives you an edge—I understand profit margins, P&L, hiring pains, and sales cycles—so my marketing advice aligns with real business goals. My team will look at your company from a holistic level.”

✅ Our Clients get a partner, not a vendor.

Lalena Kotasek is an expert level marketing executive with a proven track record in driving brand growth, digital strategy, and demand generation across B2B, B2C, & DTC. As Founder and CEO at Collaborative Concepts Marketing, Lalena leads the charge in delivering high-impact marketing solutions that connect businesses to powerful outcomes through data-driven campaigns and strategic brand development.

With over 14 years of digital marketing experience spanning agency and in-house roles, Lalena has spearheaded initiatives that have fueled scalable growth, increased client retention, and built strong market positioning for companies across construction, engineering, industrial, industrial supply, logistics, manufacturing, and service sectors. Her leadership style blends creativity with analytical precision, making her a trusted advisor in both the boardroom and the brainstorming room.

FAQs

  • Is a fractional CMO right for a company my size?
    If you're investing in marketing but lack strategic direction, yes.

  • Do you work remotely or on-site?
    Both—we work with Texas businesses locally and support remote clients nationwide with monthly or quarterly visits in person, if needed.

  • Can you manage our current marketing team or agency?
    Absolutely. We collaborate seamlessly or bring in vetted partners as needed.

Why Choose Collaborative Concepts?

We’re not just marketers. We’re strategic architects with 14+ years of experience driving growth across industrial, B2B, service, and creative sectors in Texas and all over the United States. Our Founder, Lalena “Lily” Kotasek is going on three decades of business ownership and traditional marketing know-how! Having purchased her first investment property at just 19 years old.

You’ll work directly with a CMO who has:


✅ Led multi-channel campaigns with 7-figure budgets
✅ Built scalable marketing operations from scratch
✅ Aligned executive teams around data-backed strategy
✅ Delivered measurable growth, even in complex industries

What We Do as Your Fractional CMO

Here’s what our leadership covers:

  • Marketing Strategy & Positioning
    Clarify your brand, messaging, and competitive advantage.

  • Digital & Content Marketing Oversight
    Align paid, organic, email, and social into one unified system.

  • Marketing Team Management
    Hire, train, or optimize your internal or outsourced team.

  • Sales & Marketing Alignment
    Build pipelines that convert—and nurture long-term relationships.

  • Data-Driven Decision Making
    From KPIs to ROI, we turn data into smart action.

Ideal for Growing Businesses That Are:

  • Experiencing inconsistent marketing results

  • Not ready for a full-time CMO, but need senior leadership

  • Preparing for funding, acquisition, or expansion

  • Operating in niche or competitive industries

Let’s Talk Strategy

Ready to stop guessing and start growing?

Whether you need 10 hours a month or 10 hours a week, our approach is lean, results-driven, and built to scale with you.

Executive Marketing Leadership—Without the Full-Time Overhead

At Collaborative Concepts Marketing, we partner with ambitious brands ready to scale, pivot, or sharpen their competitive edge—with the power of a Fractional CMO.

If you’re not ready to commit to a full-time executive, but need the strategy, clarity, and results of one, our Fractional CMO Services offer the best of both worlds: executive-level marketing expertise on a flexible schedule tailored to your business.

What Is a Fractional CMO?

A Fractional Chief Marketing Officer (CMO) is a senior marketing leader who guides your company’s marketing direction, execution, and measurement—without the cost or commitment of a full-time hire. Think of us as your outsourced CMO, seamlessly integrated into your leadership team, available when and where you need us most.