DIGITAL ADVERTISING

DIGITAL ADVERTISING & PPC SERVICES

Paid Media Advertising That Converts

Google Ads. Meta Ads. Strategic Growth.

At Collaborative Concepts Marketing, we specialize in paid media advertising that delivers real, measurable results. Whether you're launching your first campaign or optimizing for better ROI, we help you reach the right audience at the right time—across platforms like Google Search, YouTube, Facebook, and Instagram.

Led by Lalena Kotasek, a published marketing expert with 14+ years of digital strategy experience, we develop and manage fully compliant ad campaigns that align with your goals and your budget.

What We Offer

Google Ads (PPC Search, Display & YouTube)

  • Keyword-targeted campaigns with ad extensions & A/B testing

  • Local search, branded, and competitor targeting strategies

  • Retargeting and custom audience segmentation

  • Conversion tracking, analytics, and budget optimization

Meta Ads (Facebook & Instagram)

  • Custom ad creatives for feed, stories, reels, and carousel formats

  • Interest-based and lookalike audience targeting

  • Campaign funnel strategy: awareness, consideration, and conversion

  • Pixel setup, event tracking, and remarketing setup

Campaign Strategy & Management

  • Full-funnel strategy development

  • Daily or weekly campaign monitoring

  • Audience analysis & creative optimization

  • Transparent reporting with insights, not just data

Why Clients Choose Collaborative Concepts Marketing

  • Performance-Focused – Our goal is more than traffic—we build for qualified leads and conversions.

  • Compliant & Ethical – We adhere to all Google Ads and Meta ad policies, so your brand stays protected.

  • Expert-Led Strategy – Lalena’s 14+ years of marketing experience ensures you get insight-driven campaigns, not generic templates.

  • Collaborative Approach – We work closely with your team to align ads with your sales goals, website, and brand message.

"We don’t run ads for the sake of it. We build strategies that grow your business—intentionally and intelligently."
— Lalena Kotasek, CEO & Fractional CMO

Transparent Reporting & Continuous Optimization

We provide monthly reporting with:

  • Clear KPIs (CPC, CTR, ROAS, cost per lead)

  • Insights on what’s working—and where to scale

  • Strategic recommendations for ongoing improvement

You’ll never wonder where your ad dollars are going. We make sure every campaign is a learning engine that refines itself.

Ready to Launch Smarter Paid Ads?

We work with growing brands, industrial service providers, e-commerce shops, and mission-driven organizations to scale their impact through paid media.

Book a Free Ad Strategy Call

Collaborative Concepts Marketing — Results-driven Google & Meta ads built with strategy, integrity, and performance in mind.