COLLABORATIVE STRATEGIES, REAL RESULTS.
5 Star Reviews & 15 Years In Business
FULL SERVICE DIGITAL MARKETING AGENCY
FRACTIONAL CMO SERVICES FOR GROWTH FOCUSED COMPANIES
Collaborative Concepts doesn't follow trends — we set them.
We're a team of bold creatives and sharp analytical minds who challenge the status quo and raise the bar for what digital marketing can deliver. As a full-service marketing and advertising agency, we craft data-backed strategies, compelling content, and high-impact visuals built to captivate your audience and turn attention into action.
Every solution we build is tailored to your brand — because cookie-cutter doesn't cut it. Driven by your vision, we bring fresh thinking and relentless execution to fuel real, lasting growth that goes far beyond the ordinary.
Go High Level Affiliate & Implementors
Founding Member
NCCER Number: 40226225
AMPP Community Hub Member
We run on EOS & Implementors
PROUDLY PROVIDING MARKETING SERVICES TO CLIENTS NATIONWIDE
MEET OUR FOUNDER & FRACTIONAL CMO
Lalena “Lily” Kotasek
Our Clients get a PARTNER, not a vendor.
As a 2x former construction business owner (2nd generation), I’ve spent 15 years building Collaborative Concepts. My goal is in providing individual attention and transparency in our work for our clients. Proud to say we have long term relationships with our clients.
We are based just north of the industrial "mecca" of Houston on Lake Conroe and serve clients nationwide with real worlds "boots on the ground" experience. WE ARE NOT JUST BEHIND THE SCREEN MARKETERS !
Lalena has been published in expert panel interviews regarding her marketing and ecommerce success.
My construction business ownership perspective gives you an edge—we understand profit margins, P&L, hiring pains, and sales cycles—so our marketing advice aligns with real business goals. Our team will look at your company from a holistic level.
Prior VP Marketing at United Van Lines with $100k/month ad spend+ and 15 domestic locations responsibilities & Kroenke sports director (Pepsi Center Advertising & other Kroenke Entities)
Three Decades of Traditional Marketing & Creative Content Creation Experience
Experienced Local, Nationwide, & Global Marketing Strategist
IT Director (I also speak information technology) with Technical Integrations Experience (Wholesale Distribution & Manufacturing)
AWARDS & ACCOLADES
Collaborative Concepts Marketing was named Best Marketing Agency in Montgomery, TX in 2025
Collaborative Concepts Marketing was named Best Marketing Agency in Montgomery, TX in 2026
Collaborative Concepts Marketing efforts in Marketing & eCommerce have been in published in “expert panel” publications.
INDUSTRIES SERVED
AUTO DEALERSHIPS
ENGINEERING & INDUSTRIAL SERVICES
CONSTRUCTION & EXCAVATION SERVICES
VIDEO PRODUCTION
Create Powerful Visual Content That Captivates & Converts
At Collaborative Concepts Marketing, we specialize in high-quality video production that turns your message into a compelling visual story. Whether you're looking to launch a brand campaign, showcase a product, or tell your company story—our creative team brings strategy, style, and substance to every frame. We have a team of videographers, editors, and can make your interviews seamless with tools like teleprompters and coaching.
TESTIMONIALS & REVIEWS
“Lily and her team were instrumental in helping us market the largest contract in our 40-year company history. Their deep understanding of engineering—and their ability to clearly communicate our services—elevated both our marketing materials and social media presence.”
- K. Johnson, J+H Automation Solutions
“Lalena joined our company several months ago as Fractional CMO. During that time we have seen our sales grow significantly. She has been very instrumental in the development of customer relations and marketing.
She is an important asset to our company and I would highly recommend her.”
— M. Ward, Controller, Homes & Holdings
“Lalena is a wonderful person both personally and professionally. She was a driven and motivated CMO, Directing our Marketing and Sales. She helped with an eye popping 7M in business her first year with us as a startup certified industrial housing builder!! She would be an ultimate catch for any company that would have her direct their Marketing and Sales department. She will definitely get the job done. I appreciated her focus and her ability to turn a start up to millions in sales first year. She definitely has the gift!.”
— C. Knitter, Design Manager, HiFAB Homes & Holdings
Lily it was wonderful speaking with you today and WOW!!! the website you have created for GAC (Golfers Against Cancer) is absolutely bloody brilliant. - J. Granich, President
“I met Lily (Lalena) while we worked for a start up manufacturing company. While we did not work in the same department, I regularly witnessed her leadership qualities and how well she was able to communicate with people. She was clearly very knowledgeable not only Sales, but business as a whole. She is a true professional and someone I enjoyed working with.”
— B. Thomas, HIFAB Homes & Holdings
“You are the best Lalena.” (eCommerce Client Experiencing 46% Increase in Revenue)
— J. Cisneros, Outlaw Leather, Welding Supply Distributor
“Looks terrific! Thanks so much for your expertise and assistance.”
-S. Todd, Taurus Industrial Group
“Lalena knows the powersports and manufacturing industry. She helped drive our new product launch on our ecommerce website to the global level.”
— K. Gilham, Founder, Lectron Fuel Systems
“I have worked with Lalena for several years. She is a dynamic and hardworking individual and is a knowledgeable expert in the area of (logistics & warehousing) relocation. Lalena is a great team player always looking out for what’s best for the organization. She has great sales and marketing skills. Lalena is a talented, hardworking, and warm individual who is a pleasure to collaborate and work with.”
— R. Beatty, VP, United Van Lines
Entrepreneur of Impact & Community Involvement
Our Founder, Lalena “Lily” Kotasek, crossed the finish line in 5th in this nationwide competition.
https://entrepreneurofimpact.org/2026/lalena-kotasek
Benefiting GENYOUth
GENYOUth is a 501(c)(3) national nonprofit dedicated to helping school children thrive by living a well-nourished and physically active life. This incredible organization has supported over 77,000 U.S. schools.